Funding Friday: The Truth Has Changed

Comentários

Enviar um comentário

Mensagens populares deste blogue

B2B Marketing News: B2B Buying Disconnect Study, Google’s SERP Video Carousels, B2B Event ROI Data, & Instagram’s New Story Reactions

Imagem
How Can You Improve Your B2B Virtual Event’s ROI? 47.6 percent of B2B professionals see post-virtual-event audience engagement as having the top return-on-investment (ROI) potential, followed by some 36 percent who said that making the virtual format more dynamic and interactive was a priority, according to recently-released survey data. MarketingCharts Adweek Survey Finds 40% of Brands Might Seek New Agencies in 2021 75 percent of marketers have been satisfied with how agencies have handled the global health crisis, while a third performed better than expected during the pandemic — two of several statistics of interest to digital marketers contained in newly-released Adweek Intelligence survey data. Adweek Prop 24 — the California Privacy Rights and Enforcement Act — passed by voters The California Privacy Rights and Enforcement Act (CPRA) was recently enacted, which will replace the state's California Consumer Privacy Act (CCPA), and which includes several new online consu
Ler mais

Trust Factors: How Best Answer Content Fuels Brand Credibility

Imagem
Page one. Answer box. The top result. In the minds of marketers, these prime destinations have largely been associated with SEO success. From the days of keyword-stuffing and algorithmic alignment to more nuanced modern approaches accounting for semantic voice commands , influencer integration , and search intent , edging competitors on that SERP has been a key source of aspiration. As it should be: heightened visibility on Google makes a big difference in terms of driving traffic. But it’s a little short-sighted to think only about that first, fleeting interaction — the search, the discovery, the click. What about the deeper impact? As customer experience becomes a central focus for brands everywhere, we should be more considerate of what happens after a user clicks through that search result, and how it affects your brand. We talked recently about how best answer content helps fuel strong SEO results . But as part of our new “Trust Factors” series, which examines pract
Ler mais

How to Know If Your Content Marketing Just Isn’t Working

Imagem
Content is king. And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting around the increasing use of ad-blockers . Whether it’s an email newsletter, social media post, or blog on your own or someone else’s website, people want to see your stuff. They accept it. Approve it. Whitelist it. Because it’s the user him or herself clicking on it, there are no concerns of spam complaints, or annoying the recipient, or ending up in the junk folder. It’s popular, powerful, and for all intents and purposes, perfect. If you’re online in any professional capacity, you’re already using it. Google “content marketing” and you’ll uncover millions (78,200,000 when I did it just now) of results, everything from definitions to how-to guides to case studies. You can quickly and easily pick up the how, why, when, what, and where of content marketing. Every online marketing personality and business has the
Ler mais