the consummate chocolate chip cookie, revisited

the consummate chocolate chip cookie, revisited

If you’ve been following Smitten Kitchen outside this url recently, you might have noticed that a terrible, dangerous thing has happened: I revisited the epic, consummate even, chocolate chip cookies from David Leite via The New York Times, mostly because I was tired of looking at the unpalatably blueberry-ish photo of them atop the 2008 post, and eight years later, in basically the rom-com of cookie sagas, realized the thing I wanted most in a chocolate chip cookie was was there the whole time.

a little dough to hold the chocolate together

What, I wasn’t in love with them already? I mean, they did not go to waste. We are not monsters. They just felt too over-the-top to me to actually make a regular part of my life. They used expensive chocolate, demanded planning ahead and were in every way the very opposite of this salted chocolate chunk cookie, which I have since considered my go-to. For weekdays and such.

almost skeeball-sized

... Read the rest of the consummate chocolate chip cookie, revisited on smittenkitchen.com

© smitten kitchen 2006-2012. | permalink to the consummate chocolate chip cookie, revisited | 5 comments to date | see more: Chocolate, Cookie, Photo



from smitten kitchen http://ift.tt/1UlSKHp
via IFTTT

Comentários

Enviar um comentário

Mensagens populares deste blogue

How to Know If Your Content Marketing Just Isn’t Working

Imagem
Content is king. And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting around the increasing use of ad-blockers . Whether it’s an email newsletter, social media post, or blog on your own or someone else’s website, people want to see your stuff. They accept it. Approve it. Whitelist it. Because it’s the user him or herself clicking on it, there are no concerns of spam complaints, or annoying the recipient, or ending up in the junk folder. It’s popular, powerful, and for all intents and purposes, perfect. If you’re online in any professional capacity, you’re already using it. Google “content marketing” and you’ll uncover millions (78,200,000 when I did it just now) of results, everything from definitions to how-to guides to case studies. You can quickly and easily pick up the how, why, when, what, and where of content marketing. Every online marketing personality and business has the
Ler mais

B2B Marketing News: Podcast Downloads Climb, Social & Display Ad Spend Rising, Snapchat’s Brand Profiles, & Google’s Latest Ad Tools

Imagem
‘The downloads are back’: Podcasting finishes the first half of 2020 strong Podcast downloads have come back to pre-pandemic numbers, increasing from 625 million in March to 825 million over the past two months, while podcast advertising is still expected to increase by 15 percent for the year, according to recently-released report data. DigiDay LinkedIn Revenue Up 10%, Sessions Up 27%, in Latest Performance Update Double-digit quarterly revenue growth of 10 percent over the previous quarter has been reported from LinkedIn (client), accompanied by user platform session growth of 27 percent, the Microsoft-owned firm recently announced. Social Media Today Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics 61 percent of marketers view return on investment (ROI) as their top programmatic advertising metric, while 46 percent said that their top challenge in executing programmatic strategy is audience targeting, according to newly-released survey data. MarketingProf
Ler mais

Trust Factors: How Best Answer Content Fuels Brand Credibility

Imagem
Page one. Answer box. The top result. In the minds of marketers, these prime destinations have largely been associated with SEO success. From the days of keyword-stuffing and algorithmic alignment to more nuanced modern approaches accounting for semantic voice commands , influencer integration , and search intent , edging competitors on that SERP has been a key source of aspiration. As it should be: heightened visibility on Google makes a big difference in terms of driving traffic. But it’s a little short-sighted to think only about that first, fleeting interaction — the search, the discovery, the click. What about the deeper impact? As customer experience becomes a central focus for brands everywhere, we should be more considerate of what happens after a user clicks through that search result, and how it affects your brand. We talked recently about how best answer content helps fuel strong SEO results . But as part of our new “Trust Factors” series, which examines pract
Ler mais