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How to Know If Your Content Marketing Just Isn’t Working

Content is king. And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting around the increasing use of ad-blockers . Whether it’s an email newsletter, social media post, or blog on your own or someone else’s website, people want to see your stuff. They accept it. Approve it. Whitelist it. Because it’s the user him or herself clicking on it, there are no concerns of spam complaints, or annoying the recipient, or ending up in the junk folder. It’s popular, powerful, and for all intents and purposes, perfect. If you’re online in any professional capacity, you’re already using it. Google “content marketing” and you’ll uncover millions (78,200,000 when I did it just now) of results, everything from definitions to how-to guides to case studies. You can quickly and easily pick up the how, why, when, what, and where of content marketing. Every online marketing personality and business has the...

B2B Marketing News: Podcast Downloads Climb, Social & Display Ad Spend Rising, Snapchat’s Brand Profiles, & Google’s Latest Ad Tools

‘The downloads are back’: Podcasting finishes the first half of 2020 strong Podcast downloads have come back to pre-pandemic numbers, increasing from 625 million in March to 825 million over the past two months, while podcast advertising is still expected to increase by 15 percent for the year, according to recently-released report data. DigiDay LinkedIn Revenue Up 10%, Sessions Up 27%, in Latest Performance Update Double-digit quarterly revenue growth of 10 percent over the previous quarter has been reported from LinkedIn (client), accompanied by user platform session growth of 27 percent, the Microsoft-owned firm recently announced. Social Media Today Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics 61 percent of marketers view return on investment (ROI) as their top programmatic advertising metric, while 46 percent said that their top challenge in executing programmatic strategy is audience targeting, according to newly-released survey data. MarketingProf...

5 Stars: 20+ Tips to Invigorate Your B2B Marketing Using Testimonials & Reviews

What’s in a review? With the right client testimonials and customer reviews, B2B brands can increase trust and loyalty in uncertain times while strengthening existing connections and fostering new ones. Your brand may even be sitting on a goldmine of evergreen trust-building user-generated content. Let’s take a look at 20+ tips to invigorate and expand your B2B marketing toolkit with a smart customer review and testimonial strategy. Making The Statistical Case For Testimonials & Reviews With some surveys showing that 90 percent of adult Internet users rely on reviews before making purchases , and others placing the figure even higher at nearly 99 percent, it’s important for B2B brands to make sure they feature the reviews and testimonials their customers have taken the time to write and share online. Despite their unique power to build brand trust, just 43 percent of B2B businesses use reviews in their marketing toolkit . Conversion rates can skyrocket by as much as 270 p...

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