Content is king. And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting around the increasing use of ad-blockers . Whether it’s an email newsletter, social media post, or blog on your own or someone else’s website, people want to see your stuff. They accept it. Approve it. Whitelist it. Because it’s the user him or herself clicking on it, there are no concerns of spam complaints, or annoying the recipient, or ending up in the junk folder. It’s popular, powerful, and for all intents and purposes, perfect. If you’re online in any professional capacity, you’re already using it. Google “content marketing” and you’ll uncover millions (78,200,000 when I did it just now) of results, everything from definitions to how-to guides to case studies. You can quickly and easily pick up the how, why, when, what, and where of content marketing. Every online marketing personality and business has the
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