Why Are 20% of Americans Skipping Valentine’s Day This Year?
Valentine’s Day still shows up on the calendar every February, but for a growing number of people, it no longer means obligatory showmanship. According to a new survey, one in five Americans in relationships plan to sit the holiday out entirely. No dinner reservations. No gifts. Just a normal ass day. That choice shows a broader change in how people approach romance under economic pressure. CouponFollow’s survey , which polled more than 1,000 partnered Americans, found that people plan to spend an average of $87 on their partner while expecting only $63 in return. That difference points to a familiar imbalance for anyone who has felt responsible for making a holiday feel successful. Men, in particular, still shoulder most of the spending, planning to spend 23 percent more than women on average, and are far more likely to cover the entire cost of the day. Sadly, money has become impossible to separate from meaning. Eighty-three percent of respondents said they’d prefer their partner s...