Banco Inter apresenta seu novo logotipo

O Banco Inter, fundado em 1994 como banco Intermedium, se destacou nos últimos anos por abraçar a proposta de ser um banco digital e oferecer uma conta bancária sem tarifas.

Recentemente, após conquistar 6 milhões de clientes, o banco anunciou seu novo logotipo acompanhado, segundo a empresa, de um novo posicionamento de marca.

No comunicado oficial não é dito muito sobre os detalhes do redesign, mas algo que chama atenção é a exclusão da palavra “banco” do logotipo.

O que provavelmente motivou seus designers a fazerem isso foi a nova proposta de, segundo a empresa, não ser apenas um banco ou um app, mas sim uma plataforma de inovação.

Foi escolhida uma tipografia mais leve, que já está em vigor nas novas peças publicitárias da empresa.

Veja o vídeo sobre a mudança da marca:

O que achou dessa mudança? Não esqueça de deixar seu comentário logo abaixo!

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